TOA-PPIH Accelerates Sportainment Expansion with Over THB 50 Million Investment in Its Largest D-Sports Stadium at Central Northville

23 June 2026: TOA-PPIH Co., Ltd. is moving forward with its full-scale expansion into the Sportainment market, announcing the upcoming launch of D-Sports Stadium Central Northville, its second branch in Thailand and the largest D-Sports Stadium to date. Scheduled to open in July 2026, the new branch spans over 2,500 square meters with an investment of more than THB 50 million.

Under the concept “Share Fun, Find New,” D-Sports Stadium combines sports, entertainment, and lifestyle experiences in one destination, reflecting the company’s business expansion strategy to meet the needs of modern consumers who seek experience-led lifestyles alongside health and wellness.

The company aims to expand its membership base from approximately 12,000 members to more than 30,000 members, while increasing the proportion of B2B customers, including corporations, educational institutions, and team-building groups, to support sustainable growth. The new Central Northville branch is expected to attract more than 20,000 members and visitors within its first year of operation and contribute to revenue growth of approximately 20–30% in 2027.

Mr. Nattavuth Tangkaravakoon, Chairman of TOA Venture Holding Co., Ltd. and Director of TOA-PPIH Co., Ltd., said, “We believe the Sportainment market is still in the early stage of growth and holds strong potential, driven by health mega-trends, the experience economy, and the changing lifestyles of modern consumers who are looking for out-of-home activities that can be enjoyed together with family and friends. What we are doing is not simply competing in an existing market, but helping to create a new market with significant room for future growth.”

“Following the positive response to the first D-Sports Stadium branch, this year we are moving forward with full-scale business expansion through three key strategies: building wider awareness of Sportainment, expanding our membership base and community through social media and a broader range of in-branch activities, and increasing revenue contribution from corporate and school customers, which will become a new growth engine for the business in the future.”

“Another key commitment is our use of environmentally friendly paint products. All paint products used within the branch are certified with the EPD (Environmental Product Declaration) label as well as carbon reduction labels, reflecting our intention to develop sports spaces that consider sustainability alongside quality and functionality.”

Industry data indicates that Thailand’s sports market continues to expand. In 2025, the market generated an economic value of approximately THB 218 billion, representing growth of around 7%. At the same time, the fitness and wellness sectors continue to grow steadily, reflecting consumers’ increasing focus on health and experience-based activities. These trends serve as key supporting factors for the growth of the Sportainment business.

Mr. Hiroshi Tanaka, Chief Operating Officer of TOA-PPIH Co., Ltd., said of the new branch launch, “D-Sports Stadium Central Northville marks another important milestone for us. It is our second branch and the largest D-Sports Stadium to date, with a total investment of more than THB 50 million covering space design, interior decoration, and high-quality imported sports equipment and attractions from Japan.”

“The branch is designed to become a new Sportainment landmark in the Rattanathibet area, bringing together sports, fun, and lifestyle experiences in a complete one-stop destination. It caters to players of all ages and experience levels, from school-age children to families. Under the concept ‘Share Fun, Find New,’ we want everyone to discover new fun and experiences through sports and activities they enjoy. Our goal is to elevate D-Sports Stadium into a one-stop destination that answers both exercise and quality time needs in one place. We aim to attract more than 20,000 members and visitors within the first year of operation.”

In 2026, D-Sports Stadium’s marketing direction will be driven primarily by an Experience-Driven Marketing strategy. The focus will be on creating buzz through user-generated content, collaborations with influencers, creators, and communities in sports, lifestyle, and family segments, as well as the continuous organization of tournaments and community events. These efforts aim to build engagement, encourage repeat visits, and strengthen D-Sports Stadium’s position as a leading Sportainment destination for consumers in the future.

5 May 2026: ZEEKR PRIMUS has received the EXCELLENT DEALER AWARD, highlighting its excellence in comprehensive service and its ability to win the trust of premium customers in Thailand. The company is also preparing to expand its second branch in Chiang Mai Province to serve customers in the Northern region.

Nattavuth Tangkaravakoon, Chairman of Primus Group and TOA Venture Holding, stated that following the official opening of ZEEKR HOUSE PRIMUS Ratchaphruek in mid-March, ZEEKR PRIMUS has achieved another major milestone.

ZEEKR PRIMUS received the EXCELLENT DEALER AWARD at the GEELY AUTOMOBILE INTERNATIONAL CORPORATION 2025 award ceremony, held during the 2026 global dealer conference of GEELY AUTO GROUP in Hangzhou, People’s Republic of China.

“This award represents a great honor and the highest pride for everyone at ZEEKR PRIMUS. It reflects our dedication and commitment to continuously enhancing and maintaining the highest service standards. It also serves as a strong testament to the close collaboration between us as a dealer and our principal company, ZEEKR Thailand.

On this occasion, I would like to express my sincere appreciation to our principal company for its trust and confidence in the potential of ZEEKR PRIMUS to take care of our valued customers and to be part of building a strong foundation as one of Thailand’s leading automotive dealers, leading to recognition at the international level. Primus Group will continue to develop relentlessly in order to deliver the best possible experience to all of our customers.

Most importantly, ZEEKR PRIMUS has also been entrusted by ZEEKR Thailand to oversee sales and after-sales services for ZEEKR customers in the Northern region, specifically in Chiang Mai Province. The ZEEKR HOUSE PRIMUS Chiang Mai showroom and service center is expected to officially open in August this year,” Mr. Nattavuth said.

Jiraphon Rujiviphat, Managing Director of Primus Prestige Co., Ltd. and Primus Group, stated that, as an executive of ZEEKR PRIMUS, he was deeply honored that the company’s commitment to its operations has achieved tangible success, reflected through the EXCELLENT DEALER AWARD received at the global dealer conference of GEELY AUTO GROUP.

8 April 2026: Primus Group has achieved remarkable success and set a new record amid the rapid growth of the EV market, securing the highest booking volume of 1,649 vehicles and winning multiple outstanding awards at the Bangkok International Motor Show 2026 (BIMS 2026). This achievement reflects the strength of the automotive dealership business under TOAVH.

Nattavuth Tangkaravakoon, Chairman of Primus Group and TOA Venture Holding, stated that Primus Group, one of Thailand’s leading automotive dealer groups, achieved outstanding success by recording its highest-ever booking volume of 1,649 vehicles. The Group participated in the event with five leading automotive brands: Mercedes-Benz, Zeekr, MG, Deepal, and Aion at Bangkok International Motor Show 2026 (BIMS 2026), held recently at IMPACT Muang Thong Thani.

In addition, companies under Primus Group received several prestigious awards. ZEEKR PRIMUS won the No. 1 highest booking volume award in Bangkok and surrounding areas, while MG PRIMUS received the No. 2 highest booking volume award. DEEPAL PRIMUS also won the No. 1 highest booking volume award for the new S07 model, along with sales consultant awards, marketing awards, and many other honors.

This success was driven by strong support from the principal companies of all five brands, which continue to place great importance on the Thai automotive market. New vehicle models were introduced with attractive pricing and strong value propositions, together with compelling sales promotion campaigns. At the same time, global oil price volatility and the continued upward trend in fuel prices have encouraged more consumers to consider electric vehicles.

In particular, Chinese automotive brands accounted for more than 50% of total bookings at BIMS 2026, reflecting the growing demand among Thai consumers and the increasingly important role of electric vehicles in the future of Thailand’s automotive industry.

This strong performance also aligns with Primus Group’s business vision of building partnerships with high-potential brands that offer modern, diverse products capable of meeting the needs of Thai consumers. Combined with the Group’s core Customer Centric approach, which focuses on providing comprehensive luxury services and creating exceptional customer experiences beyond expectations, these factors have contributed to Primus Group’s rapid and sustainable growth.

Mr. Nattavuth added that Primus Group remains committed to further strengthening its organizational capabilities through network expansion, effective management, and the continuous enhancement of personnel and service standards. The Group aims to deliver high-quality experiences and create the highest level of customer satisfaction for customers across all segments, while setting new standards of premium service as a leading automotive dealer group in Thailand.

Jiraphon Rujiviphat, Managing Director of Primus Group, stated that BIMS 2026, held at IMPACT Muang Thong Thani, was an international motor show that received strong interest from Thai consumers. This year, total vehicle bookings at the event reached 132,951 units, representing a growth of 71.8% compared with the previous year, clearly reflecting consumer purchasing power and the recovery of Thailand’s automotive market.

At BIMS 2026, Primus Group delivered outstanding performance by setting a new historic record with 1,649 vehicle bookings. The Group also received awards for the highest vehicle booking volume, both overall and by vehicle model category, covering corporate and individual levels, as well as excellence in marketing awards and master awards from BIMS 2026. These achievements reflect the overall strength and operational capabilities of the organization.

“This achievement demonstrates the capability of our team across every function, from strategic planning and dealer network management to every stage of the sales and after-sales service process. Primus Group will continue to focus on improving efficiency and enhancing management standards in order to build customer confidence, deliver the best possible experience, and continuously raise the quality of our service standards,” Mr. Jiraphon said.

15 March 2026: TOA Venture Holding Co., Ltd. (TOAVH) has supported hornbill conservation through its nesting box project and donated THB 350,000 to the Hornbill Research Foundation.

Recently, Nattavuth Tangkaravakoon (3rd from left), Chairman of TOA Venture Holding Co., Ltd., presented a donation of THB 350,000, generated from part of the proceeds of the charity run “TOAVH RUN X Homes for Hornbills,” to the Hornbill Research Foundation. The donation was received by Ms. Siriwan Nakkhuntod (2nd from right) and Assistant Professor Dr. Jongdee To-im (1st from right), representatives of the Foundation.

The donation will be used to support the construction of artificial nesting cavities for hornbills, which play an important role in increasing breeding opportunities and supporting the survival of hornbills, as well as contributing to wildlife conservation and the sustainable preservation of ecosystems. The donation ceremony took place at the activity stage of Suan Luang Rama IX Park.

The charity run “TOAVH RUN X Homes for Hornbills” was held at Suan Luang Rama IX Park in mid-March and attracted strong interest from the public, runners, and nature lovers, with approximately 1,600 participants joining the event.

The race was divided into three categories: Mini Marathon 10 km, Fun Run 5 km, and Family Run 3 km. All participants received running shirts made from recycled plastic bottles and commemorative medals. Awards were also presented to male and female winners, along with special prizes from DON DONKI and various lucky draw prizes.

This activity reflects TOAVH’s commitment to promoting health, society, and environmental sustainability in a meaningful way.

28 February 2026: MG Primus has set a new milestone by sweeping six No. 1 awards at the MG Dealer Award 2025, covering all key dimensions of dealership excellence. This achievement reinforces MG Primus’ position as a leading high-quality MG dealer and reflects its superior standards as well as the strong trust of Thai customers.

Nattavuth Tangkaravakoon, Chairman of Primus Group and MG Primus, stated that in 2025, MG Primus achieved remarkable success by receiving a total of six major No. 1 awards in various categories at the MG Dealer Award 2025. The awards were presented by Mr. Ta Zhenshen, Managing Director of SAIC Motor-CP Co., Ltd., during the nationwide MG dealer conference under the name “MG Dealer Award 2025”, organized by MG Sales (Thailand) Co., Ltd. and SAIC Motor-CP Co., Ltd.

The six awards received by MG Primus at the MG Dealer Award 2025 are as follows:

1. Excellence Award: No. 1 dealer group with outstanding overall performance across all dimensions
2. Best Sales Performance: No. 1 dealer group with the highest retail sales volume in Thailand
3. Best Sales Volume of MG IM6 Group: No. 1 dealer group with the highest MG IM6 sales volume in Thailand
4. Best Sales Volume (EV): No. 1 dealer group with the highest electric vehicle sales volume in Thailand
5. Best Sales Volume (ICE): No. 1 dealer group with the highest internal combustion engine vehicle sales volume in Thailand
6. Best Dealer Star: No. 1 dealer with an average customer service standard score of no less than 90%, awarded to MG Primus Pattaya

In addition, MG Primus also received the 5 Stars Award, presented to dealers that consistently maintain operational standards and service quality throughout the year. This award reflects the Group’s quality management, consistency, and strong focus on delivering an excellent customer experience in every aspect.

MG Primus also set a new vehicle sales record in December 2025, achieving its highest sales volume in 12 years. This milestone reflects customer confidence in the overall service standards of MG Primus.

Mr. Nattavuth added that this success reinforces the role of MG Primus as a key driving force within the MG dealer network in Thailand. The company remains committed to supporting business growth while continuously enhancing service standards for customers.

This achievement also serves as proof of the clear and appropriate direction and policy set by Primus Group, which aligns with the current market situation and the Thai automotive industry. The Group continues to focus on developing its network, personnel, management systems, and comprehensive customer service in order to deliver a complete customer experience, create the highest level of satisfaction, and establish superior service standards as one of Thailand’s leading automotive dealers.

Jiraphon Rujiviphat, Managing Director of Primus Group, added, “Receiving all six major MG Dealer Award 2025 honors represents a significant achievement that reflects the overall strength of the organization. It demonstrates our commitment to comprehensively meeting customer needs in every dimension. MG Primus will continue to develop the capabilities of its personnel and enhance its management systems in order to strengthen customer confidence and continuously raise its quality standards.”

17 February 2026: Executives of Primus Group, one of Thailand’s leading automotive dealer groups, paid a courtesy visit to Naris Niramaiwong, Governor of Chonburi Province, Banlue Kullavanijaya, Chairman of the Pattaya City Council, and Poramet Ngampichet, Mayor of Pattaya City, on the occasion of the New Year 2025. The visit also provided an opportunity to exchange views and gain insights into policies aimed at promoting and developing the economy of Chonburi Province and Pattaya City.

The visit was led by Chawanrat Thongkamsuk, Sales Manager of Benz Primus Pattaya; Phuwasit Thitithanaphanuphong, General Sales Manager of MG Primus Pattaya / Bypass Chonburi; Weerayut Wangwongkaew, Sales Manager of MG Primus Pattaya; and Theeraphat Ketkaew, General Sales Manager of Deepal Primus Chonburi.

During the meeting, Primus Group executives also reported on the progress and growth of the Group’s automotive dealership business in Chonburi Province, particularly its expansion into the Chinese automobile brand market over the past year.

Currently, Primus Group represents five automotive brands, namely Mercedes-Benz, Zeekr, MG, Deepal, and Aion, with a total of 13 showrooms and service centers covering Bangkok and its surrounding areas, Chonburi Province, and Chiang Mai Province.

In Chonburi Province alone, Primus Group operates a total of five showrooms and service centers, consisting of one Mercedes-Benz facility, two MG facilities, one Deepal facility, and one Aion facility. This reflects the Group’s confidence in the potential of the automotive industry and its important role in supporting economic growth in Thailand’s Eastern region.

11 February 2026: GAC Primus, under Primus Group, led by Nattavuth Tangkaravakoon, Chairman of the Group, received the “2025 Best Marketing Performance Award” from Mr. Andrew Wang, Chief Executive Officer of GAC AION Thailand, at the Dealer Conference 2026.

The award ceremony was held under the concept “Crafting the Future – Win in 2026” and organized by GAC AION Thailand to announce its business direction and brand-building strategy for GAC electric vehicles, aiming to achieve strong and sustainable growth in Thailand.

Nattavuth Tangkaravakoon, Chairman of Primus Group and TOA Venture Holding, said that this achievement reflects the Group’s capability in strategic planning, creativity, and effective marketing execution. With a clear marketing direction and a deep understanding of consumer behavior and customer needs, GAC Primus has been able to communicate and build the brand effectively through distinctive marketing channels.

This success has contributed to the growth of the business in terms of both brand image and sales performance, while also reinforcing the organization’s credibility among consumers and business partners.

Jiraphon Rujiviphat, Managing Director of Primus Group, stated that receiving this prestigious award is a testament to the capability of the GAC Primus team in designing creative activities that focus on delivering a premium experience to customers. These initiatives are able to respond comprehensively to customer needs and play an important role in enhancing the image of both the GAC brand and Primus Group in Thailand.

This achievement marks another proud milestone and serves as an important driving force for the GAC Primus team to further develop its capabilities toward becoming one of Thailand’s leading GAC automobile dealers.

Under Primus Group’s core concept of providing comprehensive services covering marketing, sales, and after-sales management, supported by a team of highly knowledgeable and experienced automotive professionals, GAC Primus remains committed to creating the highest level of customer satisfaction in every dimension.

GAC Primus will continue to deliver excellent services and create distinctive, superior experiences for customers in order to achieve the highest level of customer satisfaction.

April 2026: Primus Group has announced another significant milestone in the premium automotive business, as Benz Primus received the No. 1 award for Mercedes-Benz vehicle sales in Thailand at the Annual Retail Partner Conference 2026 (ARPC 2026). This achievement reflects the Group’s leadership in service quality, operational excellence, and strong customer trust.

On this occasion, Nattavuth Tangkaravakoon, Chairman of Primus Group and TOAVH, received the prestigious award for the No. 1 Mercedes-Benz dealer in both Bangkok and upcountry regions at the corporate level. The award was presented by Martin Schwenk, President and Chief Executive Officer of Mercedes-Benz (Thailand) Limited, during the Annual Retail Partner Conference 2026 (ARPC 2026), organized by Mercedes-Benz (Thailand) Limited at Hotel Labaris Khao Yai, Nakhon Ratchasima.

Benz Primus received a total of four prestigious awards, consisting of two corporate awards and two individual awards, as follows:

1. Primus Autohaus: No. 1 Star Pilot Showroom Performance 2025 (Bangkok)
2. Primus Pattaya: No. 1 Star Pilot Showroom Performance 2025 (Up Country)
3. Chonsita Soisingkham (Pui) from Primus Autohaus: Best of C-Class Award for the highest C-Class sales performance at Motor Expo 2025
4. Sawitree Phumkuea (Ou) from Primus Autohaus: The Winner of Smile Award – Excellence in Sales Customer Satisfaction 2025

“This achievement reflects the strength of Primus Group as a premium automotive dealer in every dimension, from network management and customer service to the systematic and highly efficient development of our team’s capabilities. These are key factors that have enabled Primus Group to rapidly and continuously establish itself as a leading player in Thailand’s premium automotive dealership business,” said Mr. Nattavuth.

Jiraphon Rujiviphat, Managing Director of Primus Group, stated that the Group’s core policy of placing customers at the center of its operations, or Customer Centric approach, has driven the continuous development of its automotive dealership network. This covers every aspect of the customer journey, from consultation and sales to vehicle delivery and after-sales service. As a result, Benz Primus has continued to earn strong trust and confidence from customers in both sales and after-sales services.

At the same time, Mercedes-Benz (Thailand), as the principal company, has provided strong support across various areas, enabling Benz Primus to deliver outstanding performance and secure the position as the Mercedes-Benz dealer with the highest sales performance at both the corporate and individual levels, covering Bangkok and upcountry regions. The awards also include recognition for excellence in creating the highest level of customer satisfaction.

“Primus Group remains committed to continuously developing and enhancing its management and customer care capabilities in order to deliver a superior experience and achieve the highest level of customer satisfaction in every dimension,” Mr. Jiraphon concluded.

17 December 2025 — Primus Group reinforces its strength as a leading automotive dealer after sweeping the No. 1 highest booking awards in both corporate and individual categories from four leading brands at Motor Expo. The achievement reflects the confidence of Thai customers, as the group continues to move forward with special campaigns to deliver happiness during the year-end season.

Mr. Jirapol Rujivipat, Managing Director of companies under Primus Group, revealed that at Motor Expo 2025, recently held at Challenger Hall, IMPACT Muang Thong Thani, “Primus Group” achieved great success by receiving No. 1 highest booking awards as an automotive dealer in both corporate and individual categories from four leading automotive brands, namely Mercedes-Benz, MG, Zeekr, and Deepal.

This success reflects the strength and capability of the group’s sales consultant teams, who possess strong expertise and comprehensive product knowledge, together with efficient service standards and the high-quality standards of its showrooms and service centers. These factors have continued to build customer confidence and trust in “Primus Group,” leading to numerous awards received at this year’s Motor Expo.

In addition, the achievement was supported by strong cooperation and support from the parent companies of each brand, all of which have placed importance on expanding their presence in the domestic market through the launch of new products equipped with advanced technologies, as well as sales promotion campaigns that align with the current needs of the automotive market. These elements played an important role in the group’s success and recognition from all four automotive brands.

Mr. Jirapol said, “On behalf of the management team of Primus Group, I would like to express our sincere appreciation to all parent companies for their strong support in sales, as well as to all customers for their continued trust and support. Primus Group remains committed to enhancing the quality and standards of its services across every dimension in order to truly meet customer needs, while strengthening the automotive dealership business sustainably.”

At the same time, “Primus Group” has launched special year-end and New Year campaigns for customers interested in owning vehicles from Mercedes-Benz, MG, Zeekr, Deepal, and Aion. Customers can explore and test drive the latest models up close, while enjoying special offers such as special discounts, an additional 3% on-top discount, installment support of THB 100,000, 0% interest for up to 60 months, down payment starting from THB 8,888, free first-class insurance and compulsory motor insurance for up to 3 years, and Lifetime Warranty, among other privileges. Customers can meet sales consultants at showrooms and service centers under “Primus Group” across all five brands in Bangkok, Chonburi, and Chiang Mai only.