MG Primus Sets a New Milestone, Sweeping Six Major Awards and Securing Its Position as a Top-Quality MG Dealer
28 February 2026: MG Primus has set a new milestone by sweeping six No. 1 awards at the MG Dealer Award 2025, covering all key dimensions of dealership excellence. This achievement reinforces MG Primus’ position as a leading high-quality MG dealer and reflects its superior standards as well as the strong trust of Thai customers.
Nattavuth Tangkaravakoon, Chairman of Primus Group and MG Primus, stated that in 2025, MG Primus achieved remarkable success by receiving a total of six major No. 1 awards in various categories at the MG Dealer Award 2025. The awards were presented by Mr. Ta Zhenshen, Managing Director of SAIC Motor-CP Co., Ltd., during the nationwide MG dealer conference under the name “MG Dealer Award 2025”, organized by MG Sales (Thailand) Co., Ltd. and SAIC Motor-CP Co., Ltd.
The six awards received by MG Primus at the MG Dealer Award 2025 are as follows:
- Excellence Award: No. 1 dealer group with outstanding overall performance across all dimensions
- Best Sales Performance: No. 1 dealer group with the highest retail sales volume in Thailand
- Best Sales Volume of MG IM6 Group: No. 1 dealer group with the highest MG IM6 sales volume in Thailand
- Best Sales Volume (EV): No. 1 dealer group with the highest electric vehicle sales volume in Thailand
- Best Sales Volume (ICE): No. 1 dealer group with the highest internal combustion engine vehicle sales volume in Thailand
- Best Dealer Star: No. 1 dealer with an average customer service standard score of no less than 90%, awarded to MG Primus Pattaya
In addition, MG Primus also received the 5 Stars Award, presented to dealers that consistently maintain operational standards and service quality throughout the year. This award reflects the Group’s quality management, consistency, and strong focus on delivering an excellent customer experience in every aspect.
MG Primus also set a new vehicle sales record in December 2025, achieving its highest sales volume in 12 years. This milestone reflects customer confidence in the overall service standards of MG Primus.
Mr. Nattavuth added that this success reinforces the role of MG Primus as a key driving force within the MG dealer network in Thailand. The company remains committed to supporting business growth while continuously enhancing service standards for customers.
This achievement also serves as proof of the clear and appropriate direction and policy set by Primus Group, which aligns with the current market situation and the Thai automotive industry. The Group continues to focus on developing its network, personnel, management systems, and comprehensive customer service in order to deliver a complete customer experience, create the highest level of satisfaction, and establish superior service standards as one of Thailand’s leading automotive dealers.
Jiraphon Rujiviphat, Managing Director of Primus Group, added, “Receiving all six major MG Dealer Award 2025 honors represents a significant achievement that reflects the overall strength of the organization. It demonstrates our commitment to comprehensively meeting customer needs in every dimension. MG Primus will continue to develop the capabilities of its personnel and enhance its management systems in order to strengthen customer confidence and continuously raise its quality standards.”