“Benz Primus” Achieves No. 1 Sales Performance, Reinforcing Primus Group’s Leadership in the Premium Automotive Market
April 2026: Primus Group has announced another significant milestone in the premium automotive business, as Benz Primus received the No. 1 award for Mercedes-Benz vehicle sales in Thailand at the Annual Retail Partner Conference 2026 (ARPC 2026). This achievement reflects the Group’s leadership in service quality, operational excellence, and strong customer trust.
On this occasion, Nattavuth Tangkaravakoon, Chairman of Primus Group and TOAVH, received the prestigious award for the No. 1 Mercedes-Benz dealer in both Bangkok and upcountry regions at the corporate level. The award was presented by Martin Schwenk, President and Chief Executive Officer of Mercedes-Benz (Thailand) Limited, during the Annual Retail Partner Conference 2026 (ARPC 2026), organized by Mercedes-Benz (Thailand) Limited at Hotel Labaris Khao Yai, Nakhon Ratchasima.
Benz Primus received a total of four prestigious awards, consisting of two corporate awards and two individual awards, as follows:
- Primus Autohaus: No. 1 Star Pilot Showroom Performance 2025 (Bangkok)
- Primus Pattaya: No. 1 Star Pilot Showroom Performance 2025 (Up Country)
- Chonsita Soisingkham (Pui) from Primus Autohaus: Best of C-Class Award for the highest C-Class sales performance at Motor Expo 2025
- Sawitree Phumkuea (Ou) from Primus Autohaus: The Winner of Smile Award – Excellence in Sales Customer Satisfaction 2025
“This achievement reflects the strength of Primus Group as a premium automotive dealer in every dimension, from network management and customer service to the systematic and highly efficient development of our team’s capabilities. These are key factors that have enabled Primus Group to rapidly and continuously establish itself as a leading player in Thailand’s premium automotive dealership business,” said Mr. Nattavuth.
Jiraphon Rujiviphat, Managing Director of Primus Group, stated that the Group’s core policy of placing customers at the center of its operations, or Customer Centric approach, has driven the continuous development of its automotive dealership network. This covers every aspect of the customer journey, from consultation and sales to vehicle delivery and after-sales service. As a result, Benz Primus has continued to earn strong trust and confidence from customers in both sales and after-sales services.
At the same time, Mercedes-Benz (Thailand), as the principal company, has provided strong support across various areas, enabling Benz Primus to deliver outstanding performance and secure the position as the Mercedes-Benz dealer with the highest sales performance at both the corporate and individual levels, covering Bangkok and upcountry regions. The awards also include recognition for excellence in creating the highest level of customer satisfaction.
“Primus Group remains committed to continuously developing and enhancing its management and customer care capabilities in order to deliver a superior experience and achieve the highest level of customer satisfaction in every dimension,” Mr. Jiraphon concluded.