D-Sports Stadium Opens Second Branch, a New Sports Landmark at Central Northville
03 July 2026 : D-Sports Stadium Kicks Off a New Landmark, Opening Second Branch at Central Northville
In the past, a “sports stadium” was a space for athletes, while an “amusement venue” was a space for entertainment. Today, these two worlds are merging under the concept of Sportainment (Sports + Entertainment), which is gaining popularity worldwide. Most recently, TOA-PPIH Co., Ltd., operator of D-Sports Stadium, marked a significant milestone in its growth with the official opening of D-Sports Stadium Central Northville, the second branch in Thailand and currently the largest branch, covering more than 2,500 square metres on the 3rd floor of Central Northville. The new branch aims to elevate the sports experience into an activity that everyone can access and enjoy together under the concept “Share Fun, Find New.”
A highlight of the opening event attracted attention from sports fans and supporters as Long Lee – Long Shi Lee, a talented actor and Muay Thai athlete, joined the event to inspire visitors, share his perspective on exercise, and invite everyone to experience a new way of enjoying sports through activities across the various zones of the latest D-Sports Stadium branch.
A new sports venue that is not only for athletes, D-Sports Stadium Central Northville has been designed as a Sportainment Destination that brings sports, entertainment and lifestyle together in one place. It is divided into 6 main zones with more than 30 activities, covering beginners, families, groups of friends and active individuals looking for a challenge. These include AR Sports (HADO), an AR sport offering a virtual competitive experience; Baseball & Pitching, Japanese-standard batting and pitching practice facilities; Rock Climbing for players of all levels; Sports Courts featuring standard Badminton, Pickleball and Basketball 3×3 courts; Sports Arcade and Interactive Games; and Kid Zone, Party Room, Karaoke and Entertainment Zone. All activities are designed so that everyone can enjoy sports, even without any previous experience.
Mr. Hiroshi Tanaka, Director of Operations of TOA-PPIH Co., Ltd., said, “The opening of D-Sports Stadium Central Northville marks another important step in the development of Sportainment in Thailand. As the largest branch to date, we want this place to be more than just a place to exercise, but a space where everyone can spend time together through activities that are fun, accessible and offer a new experience every time they visit. By creating a new sporting culture that brings together more than 30 activities in one place, from traditional sports to AR Sports technology, we aim to help everyone discover the sport they enjoy and have fun staying active in their own way.”
Long Lee – Long Shi Lee, a well-known actor and Muay Thai athlete, said, “I believe that sports can change people, whether in terms of health, discipline or confidence. However, many people may feel that starting a sport is difficult. After trying the activities at D-Sports Stadium, I feel that this place makes exercise much more enjoyable. Every activity can be played for real, and you do not need any previous experience to have fun. I would like to invite everyone to come and give it a try because sometimes simply moving your body and laughing with friends or family can be the beginning of better health. I believe this place will make many people fall in love with sports just like I have.”
To celebrate the opening of the new branch, special promotions are available until 30 September 2026, giving everyone the opportunity to experience Sportainment for themselves. D-Sports Stadium Central Northville is offering a new branch opening campaign from now until 30 September 2026, including an All-Day Promotion allowing unlimited play all day, every day, for only THB 600; a Holiday Promotion every Saturday, Sunday and public holiday, where general players and students receive a free refill drink valued at THB 69; a Weekday Promotion for groups of 4 friends at only THB 990; a Golden Hour Promotion every day during the final hour before closing for only THB 100; and a Birthday Promotion offering an immediate 50% discount for customers visiting during their birthday month. (Terms and conditions are subject to company policy.)
In addition, D-Sports Stadium also accepts group and corporate bookings for companies, schools and organisations wishing to reserve the entire venue for specific activities, including company sports days, Team Building activities, annual parties or internal competitions. The team is ready to design activity packages to suit the number of participants and budget of each organisation. Interested parties can contact the Corporate Sales Team at 092-2815-301 or LINE Official Account: @dsports.
A new destination for sports and lifestyle lovers, the opening of D-Sports Stadium Central Northville is not only the opening of a new D-Sports Stadium branch, but also reflects the growth of the Sportainment trend, which is changing consumer behaviour by turning “sports” into an activity for spending time together, building relationships and discovering new experiences.
D-Sports Stadium is now fully open on the 3rd floor of Central Northville under the concept “Share Fun, Find New,” inviting everyone to experience a new form of sports that makes playing more enjoyable than ever and discover a new dimension of exercise in their own way.