May 22, 2025, ZEEKR PRIMUS reaffirmed its leadership in the premium-luxury automotive market by advancing the construction of its first flagship showroom and service center, ZEEKR HOUSE, located in Ratchaphruek Road. The new facility reflects the commitment to service excellence and aims to accommodate the growing customer base in Thailand, with an expected opening scheduled for the third quarter of 2025.

Mr. Nattavuth Tangkaravakoon, President of Primus Prestige Co., Ltd., and affiliated Primus Group, stated that, following the company’s continued investments and expansion in Thailand’s automotive distribution sector—particularly through its partnership with ZEEKR Thailand, a premium-luxury Chinese automotive brand appointed as an official dealer in late 2022—the company has commenced the development of ZEEKR HOUSE. This new flagship showroom spans over 4 Rai in Ratchaphruek Road and features the latest CI standards, offering comprehensive sales and after-sales services enhanced with cutting-edge technology. The facility is designed to serve the increasing demand of Thai customers and support future growth.

According to Mr. Nattavuth, the concept and vision of ZEEKR Thailand prioritize the development of high-standard products and services that align with modern consumer lifestyles while enhancing the brand’s premium-luxury image. He expressed confidence that the new ZEEKR HOUSE would provide the best customer experience and strengthen the business prospects of both Primus Group and ZEEKR Thailand.

Mr. Jirapol Rujivipat, Managing Director of Primus prestige Co., Ltd., reiterated that PRIMUS GROUP’s customer-centric philosophy drives efforts to elevate service standards, both in sales and after-sales, providing a premium-luxury experience that fosters long-term customer satisfaction.

The design of the showroom and service center follows the latest CI standards, with added touches of luxury, modernity, and maximum comfort. The interior layout includes a large ZEEKR display zone covering all models, a dedicated consultation area, an exclusive customer lounge with beverages and gourmet offerings, and a delivery zone aimed at creating memorable experiences for customers becoming part of the ZEEKR PRIMUS family.

For after-sales services, a large service center has been allocated to ensure comprehensive maintenance and repairs for ZEEKR vehicles, equipped with modern tools and facilities to deliver premium service quality.

The ZEEKR HOUSE project is scheduled for official completion and operation within the third quarter of 2025. Currently, ZEEKR PRIMUS operates a temporary showroom and service center on Ratchaphruek Road to serve customers and nearby areas more conveniently.

Finally, Mr. Alex Bao, Head of ZEEKR in Southeast Asia, expressed his congratulations on the groundbreaking ceremony for ZEEKR HOUSE. He highlighted the strategic importance of the Ratchaphruek location and its potential to support and enhance ZEEKR’s future customer service endeavors. He is confident that with PRIMUS GROUP’s professionalism and capabilities, ZEEKR PRIMUS will deliver exceptional vehicles and services, and the project marks a significant step forward in the brand’s Thailand operations.

May 17, 2015, “Benz Primus” led distinguished customers to experience the ultimate in global automotive excellence with Mercedes-Benz’s SUV lineup, featuring over 11 models including the flagship Mercedes-AMG G 63, at the Mercedes-Benz SUV Driving Event held at Spirit Adventure Ground in Nakhon Nayok.

Mr. Nattavuth Tangkaravakoon, President of Primus Autohaus Co., Ltd., stated, “Benz Primus values elevating the customer experience through luxury activities tailored to diverse lifestyles, ensuring highest satisfaction across all aspects.”

Recently, Primus Autohaus in collaboration with Mercedes-Benz Thailand organized an exhilarating event for adventure-loving customers at Spirit Adventure Ground, Nakhon Nayok. The event aimed to provide participants with boundless experiences showcasing the performance and luxury of Mercedes-Benz SUVs, with over 11 models available for test drive, including the iconic Mercedes-AMG G 63, known as the king of off-road.

The event also aimed to enhance driving skills for safer and more efficient vehicle use. Furthermore, it was a gesture of gratitude to loyal customers who trust Primus Autohaus to deliver ongoing sales and after-sales services.

Mr. Jirapol Rujivipat, Managing Director of Primus Autohaus Co., Ltd., expressed that the Mercedes-Benz SUV Driving Event attracted significant interest from off-road enthusiasts, with over 30 participants eager to explore the Mercedes-Benz SUV adventure.

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May 15, 2025, Primus Group’s executives warmly welcomes Mr. Zhu Huarong, Chairman of Changan Automobile, along with Mr. Wang Hui, Vice President o, Mr. Klaus Zyciora, Vice President, Mr. Deng Chenghao, Vice President of Changan Automobile and Chief Executive Officer of DEEPAL; Mr. Shen Xinghua, Managing Director of Changan Auto Southeast Asia Co., Ltd. and Managing Director of Changan Auto Sales (Thailand) Co., Ltd., during his visit to Deepal Primus Chonburi showroom and service center, the most modern in the Eastern region. The visit also included a celebration and the presentation of a DEEPAL S07 to a valued customer.

Mr. Nattavuth Tangkaravakoon-President and Mr.Jirapol Rujivipat- Managing Director of Primus Group, along with the team of DEEPAL Primus host Mr. Zhu Huarong, Chairman and executives from Changan Automobile to visit the fully equipped and modern Deepal Primus Chonburi showroom and service center. The showroom and service center encompass a total area of 6,290 square meters. The front section features an exhibition zone displaying over 10 models of the DEEPAL electric vehicles, an exclusive lounge for VIP customers seeking a more exclusive experience, and a dedicated vehicle delivery zone designed to create memorable experiences for customers joining the Deepal Primus Chonburi family. The rear section is dedicated to after-sales services, including a DEEPAL repair and maintenance center with eight service bays, a large paint and body repair center equipped with high-tech tools, and an extensive spare parts warehouse. This setup ensures efficient, fast, and reliable service, capable of handling over 500 vehicles per month.

Additionally, executives from Changan Automobile and Primus group take this opportunity to congratulate and present a premium, 100% electric, high-performance SUV, the DEEPAL S07, to the honored customer Mr.Saichol and his family. The event also includes a commemorative gift to welcome the new member of the Deepal Primus Chonburi family and celebrate the partnership.

December 19, 2024: “Primus Group” emerges as No.1 Dealer at Motor Expo 2024, Crowned No. 1 Dealer with Record High Reservations from Four Renowned Brands: Mercedes-Benz, MG, Deepal, and Zeekr! 

Mr.Nattavuth Tangkaravakoon, President of the Primus Group, announced that at the recent Motor Expo 2024 held at Challenger Impact Muang Thong Thani, the affiliated car dealerships under “Primus Group” achieved remarkable success, securing the title of top showroom with the highest reservation numbers across all four featured brands: Mercedes-Benz, MG, Deepal, and Zeekr. Additionally, their sales consulting team achieved individual accolades by attaining the highest reservations.

On behalf of the Primus Group, I would like to express my gratitude to all customers for their trust and confidence in our services. My team and I at Primus Group pledge to continuously enhance our quality and service to meet all customer needs comprehensively and perfectly, from the moment of deciding to purchase a vehicle throughout the entire lifetime of ownership.

We also extend our thanks to all brands for their support in promoting sales through innovative automotive developments that align with consumer behaviors, the launch of new vehicle models, and diverse promotional campaigns that effectively cater to customer needs. This collaborative effort has enabled the dealers under Primus Group to achieve record-high reservations at the Motor Expo 2024.

Mr.Jirapol Rujivipat, Managing Director of the Primus Group, remarked that Motor Expo 2024 is a highly popular event among consumers. As an official dealer of seven brands, we prepared our sales consultants by enhancing their product knowledge and technological expertise to accurately present purchasing information, leading to the group’s broad success and numerous awards from all four automotive brands.

This achievement brings immense pride to the management and team of Primus Group serving as validation of our proven management approach aimed at enhancing service quality in both sales and after-sales dimensions to maximize potential. Furthermore, we are committed to developing our personnel’s skills to genuinely meet customer needs and simultaneously strengthen and solidify our automotive dealership business for the future.

July 25, 2024: “Primus Pattaya” Unveils Magnificent Mercedes-Benz Showroom and Service Center, Introducing the “Top of Mind” Concept to Create an Extraordinary Experience and Reinforcing Its Leadership as a Luxury Car Dealer

“Primus Pattaya” has officially opened its stunning new showroom and service center for Mercedes-Benz, promoting the “Top of Mind” concept to establish a grand new experience while targeting the high-end market with the “Mercedes-Benz Trade-In Program.”

Mr. Nattavuth Tangkaravakoon, President of the Primus Group and TOA Venture Holding, stated that the opening of the Phase 2 Mercedes-Benz showroom and service center on Sukhumvit Road, South Pattaya, marks a significant step in expanding the network and fostering growth within the “Primus Group” dealership business. This expansion enhances the variety of options available and provides convenience to customers who appreciate Mercedes-Benz vehicles in the Pattaya area and its surroundings.

Moreover, to emphasize the success of the “Primus Group” as a leading Mercedes-Benz dealer, trusted by customers over the past four years, the company remains committed to being the brand that occupies the top position in customers’ minds (Top of Mind). This commitment drives us to elevate service standards to the highest levels of quality and variety, ensuring an exceptional experience and maximum satisfaction for customers at all levels.

“I am confident that the experiences and success of “Primus Bangkok”  will guide “Primus Pattaya” in providing outstanding sales and after-sales services for Mercedes-Benz customers in Pattaya and surrounding areas,” he added.

Mr. Jirapol Rujivipat, Managing Director of Primus Autohaus Pattaya Co., Ltd. and the Primus Group, revealed that the “Primus Group” operates as a top-tier automotive dealership and first began as a Mercedes-Benz dealer with its first showroom and service center on the Ekkamai-Ramintra Expressway in 2020. The business focuses on customer-centric satisfaction by creating exceptional experiences in both sales and after-sales service, resulting in rapid success with continuous sales growth and high customer retention. Notably, they have received a CSI score of 1 for customer satisfaction among Mercedes-Benz clients.

“For these reasons, we are committed to expanding our investment in establishing new Mercedes-Benz dealership networks to enhance customer service opportunities and broaden our business growth. Importantly, this is aligned with our goal of delivering happiness and excellent service to a wider range of customers.”

With the ability to invest and manage business effectively, the “Primus Group” has decided to expand its network by opening its second Mercedes-Benz dealership, with an investment exceeding 200 million baht in constructing the new showroom and service center in the Pattaya area, named “Primus Autohaus Pattaya.” This facility offers comprehensive sales and after-sales services across two locations:

1. A showroom displaying new Mercedes-Benz and Mercedes-AMG vehicles, along with a Service Center capable of servicing up to 500 vehicles per month on over 3 rai of land along Sukhumvit-South Pattaya Road.
2. A showroom for Certified Used Mercedes-Benz vehicles of various models, offering high-quality options at competitive prices, as well as the “BP Center Service,” a large and modern body and paint repair center in the eastern region, featuring up to 15 service bays to accommodate both heavy and light repairs, accepting work from all insurance companies, located on over 3 rai of land on Sukhumvit-Na Jomtien Road.

Mr. Jirapol further stated that over the past three months, “Primus Pattaya” has received an exceptional response from customers in Pattaya and nearby areas, achieving 214% of the sales target for Mercedes-Benz and EQ electric vehicles, and exceeding 250% of the sales target for Mercedes-AMG vehicles, making “Primus Pattaya” the top-selling dealership for Mercedes-Benz in provincial areas nationwide. Furthermore, the after-sales service has attracted over 780 Mercedes-Benz customers for general maintenance and body repair services.

March 15th, 2023 : After 3 years of great success and winning 4 major awards which include Used Car/Fleet Business Champions, Benz Primus are delighted and ready to penetrate the luxury car market in Pattaya with the opening of Mercedes Benz showroom.

Primus Autohaus Co.,Ltd. , dealer of Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ officially led by Mr. Jirapol Rujivipat, Managing Director with the management team win a total of 4 awards including

1.The winner of CSI no.1 award 2022 (SM 600)

2.The winner of used car competition award 2022

3.The 2nd runner up of best fleet performance award 2022 (BKK)

4.The winner of star smile award 2022 (SM600)

Primus Autohaus was truly honored to receive prestigious awards, presented by Mr. Björn Gustera, Executive Vice President of Sales and Marketing, Mr. Martin Brengartner Executive Vice President and Chief Financial Officer with the executives of Mercedes-Benz (Thailand) Co., Ltd at the annual Mercedes-Benz Dealer Meeting 2022 in Hua Hin at the Marriott Resort & Spa.

Mr. Jirapol Rujivipat, Managing Director of Primus Autohaus Co.,Ltd., said “in receiving this award he feels great pride in “Benz Primus”, all 4 awards show the success they have had in the business of selling cars as Certified Used Cars and selling cars as fleet.” “Sales have steadily grown over a 3-year period accumulating in being a leading Mercedes-Benz dealer and being appointed for all sub-brand cars of Mercedes-Benz, one of only 3 locations in Thailand.”

“Most importantly, “Benz Primus” has occupied the position of ‘favorite dealer of car customers, with the highest CSI score in customer satisfaction surveys. Both individual and organization category have shown strong growth and stability in the business of “Benz Primus”

“With a broad vision of the executives combined with commitment and enthusiasm of personnel in all departments we are ready to serve customers and support a variety of lifestyles and deliver maximum satisfaction to customers which is regarded as the heart and identity of “Benz Primus” that has been cultivated and transmitted to all employees, resulting in today “Benz Primus” is a leading dealer who is successful in all aspects of business. All of this in only 3 short years.”

Therefore, the main management strategies are: Comprehensive Service,  Management by Professional Personnel, Creating Maximum Customer Satisfaction. All will be applied to our showrooms and service centers including Pattaya which is currently 80% finished and due for completion on March 2023.

January 23, 2023 : DONKI THAILAND Company Limited, the operator of top Japanese specialty chain store with a variety of quality miscellaneous goods and consumables imported from Japan under Pan Pacific International Holdings Corporation (PPIH), continued to expand the presence of Donki Japanese multinational specialty store chain in Thailand by launching the new “DON DON DONKI THANIYA PLAZA” outlet in Silom area to deliver a unique Japanese leisure shopping experience to all recreational shoppers in Bangkok’s central business district. The new DON DON DONKI branch at the Thaniya Plaza in Silom area highlights a timeless charm of authentic Japanese cuisine for all foodies to experience the taste of Japanese culinary culture with a vast selection of quality lifestyle products imported from Japan available.

It is a shoppertainment destination for all shoppers in urban areas to hang out and enjoy a host of delicious Japanese foods as DON DON DONKI THANIYA PLAZA is developed as a shopping and dining haven to fulfill and satisfy your appetite. The new DON DON DONKI at the Thaniya Plaza also features the flagship sushi eatery “SEN SEN SUSHI”, which is the third branch in Thailand to reinforce its reputation as the top-of-mind “Japan Brand Specialty Store” among Thai consumers.

The new DON DON DONKI THANIYA PLAZA meets the diverse needs of both Thai and foreign customers, especially those living in the Silom area with 24-hr full-scale operations available now. SEN SEN SUSHI is open 10.30 – 24.00 with food orders lasting until 23.30. It is located on the first and second floors of Tower B (BTS), Thaniya Plaza.

Mr. Kota Tamaki, president of DONKI THAILAND Company Limited, said “DON DON DONKI THANIYA PLAZA is the seventh Donki store ever launched in Thailand with an aim to serve growing demand for quality Japanese products of people residing in the Silom and nearby areas and foreign tourists. SEN SEN SUSHI is also launched to satisfy your appetite for authentic Japanese sushi selections. All sushi menus are meticulously selected and freshly made with the quality and freshness of all ingredients sought from Japan and across the world in order to create tailored dishes that meet Donki’s quality standards.

The company considers Silom is a bustling and vibrant lifestyle destination in Bangkok where people can enjoy a work-life balance. There are a large number of office workers and office buildings during daytime and night entertainment venues to hang out after work. Moreover, there are a vast selection of Japanese eateries and tempting places to enjoy nightlife in areas surrounding the Thaniya Plaza. The new Donki store in the Silom area can meet all the needs of target customers.

The company hopes that the new DON DON DONKI outlet at the Thaniya Plaza will receive a good response from customers and become a popular shoppertainment destination among customers. The store is expected to provide all customers with an elevated leisure shopping experience through unpretending Japanese hospitality and services and a wide range of Japanese foods under a truly authentic Japanese style and atmosphere”.

Dr. Tasnawat Sombuntham, CEO of Thaniya Group, said “Thaniya Group is pleased to collaborate with Donki Thailand to launch the new DON DON DONKI THANIYA PLAZA outlet, which is expected to potentially help liven up the Silom area and boost foot traffic to the Thaniya Plaza. Donki customers are those with high purchasing power and they have unique chosen lifestyles to fulfill their work-life balance during daytime and nighttime. Particularly, they also have an intrinsic interest in Donki’s quality products and services. Therefore, the launch of the 24-hr DON DON DONKI THANIYA PLAZA and the flagship sushi restaurant “SEN SEN SUSHI” at the Thaniya Plaza from 10.30 – 24.00 will definitely provide engaged customers with greater access to a wide array of quality Japanese products.”

March 18th, 2021 : Mr.Nattavuth Tangkaravakoon, President of Best Auto Sales Co.,Ltd. – MG Dealer, receives a  total of 9 awards of MG Dealer Award 2020 in MG Annual dealer meeting “MG Success Forward 2021” held at Bangkok Marriott Hotel The Surawongse. The awards are presented by Mr.Zhang Haibo ,President of SAIC-Motor CP and MG Sales (Thailand) Company Limited, Mr.Pongsak Lertruedeewattanavong, Vice President of MG Sales (Thailand) Company Limited, Mr.Phadermporn Suebaeng, Sales Director of MG Sales (Thailand) Co.,Ltd. and Mr.Jia Weichao, After sales service Director of MG Sales (Thailand) Co.,Ltd.

1. MG Pattaya wins 1st Excellence Award (Big Province) 
2. MG Chiangmai Hangdong wins 2nd Excellence Award (Big Province)
3. MG Pattaya wins 3rd Best Retail Sales Volume
4. MG Pattaya wins 3rd Best Parts Performance
5. MG Phetchakasem65 wins 1st Best Parts Performance
6. MG Phetchakasem65 wins 3rd Best Accessory Performance
7. MG Bypass Chonburi wins 2nd Best Accessory Performance
8. MG Chiangmai Hangdong wins 1st Best CSI of Big Province
9. MG Phetchakasem65 wins 1st Best CSI of Bangkok & Vicinity

It is a great pride in “Best Auto Sales”, all 4 awards show the success they have had in the business. We are always  serve our customers’ needs and keep improving our services for our customers.  The awards reflect the hard work of our team’s commitment as a leading of MG Dealer as well as underline the continued success of our developments which are created in response to customer needs. We are ready to serve the customers with 9 branches in Bangkok , Chonburi and Chiangmai.