Primus Group Showcases New Models from 5 Leading Brands at Fast Auto Show Thailand 2025 to Drive Q3 Market
2 July 2025 – Primus Group is making a strong move to stimulate sales in the third quarter by bringing five automotive brands under its group — Mercedes-Benz, ZEEKR, AION, MG, and DEEPAL — to Fast Auto Show Thailand 2025. The group is showcasing more than 20 new models and test-drive vehicles, together with special offers, from 2–6 July 2025 at BITEC.
Mr. Nattavuth Tangkaravakoon, President of Primus Group, revealed that Primus Group has rapidly grown into one of Thailand’s leading automotive dealer groups. This success has been driven by the group’s customer-centric policy, which focuses on creating new experiences and delivering the highest level of customer satisfaction. With experienced and professional personnel offering comprehensive services under the slogan “Let Primus Take Care of Your Car,” Primus Group has received strong positive feedback from Thai consumers.
Most recently, Primus Group has participated in Fast Auto Show Thailand 2025 by bringing five brands under its group to join the national automotive exhibition under the name “Primus Group” for the first time. The participation aims to offer customers a new experience and more choices in owning vehicles from the Primus Group portfolio, with maximum value and comprehensive customer care covering both sales and after-sales services.
Mr. Jirapon Rujivipat, Managing Director of companies under Primus Group, stated that the overall automotive market in the second half of the year is expected to improve, supported by the delivery of newly launched electric vehicles and government support measures, which are expected to help expand the overall automotive market.
Meanwhile, Primus Group has continued to expand its business as an automotive dealer with a strong focus on EVs. Over the past period, several new models have been launched and have gained popularity among Thai consumers, contributing to the group’s overall sales growth.
To further stimulate sales, Primus Group is participating in Fast Auto Show Thailand 2025, held from 2–6 July 2025 at Bangkok International Trade & Exhibition Centre (BITEC). The group is showcasing vehicles from five brands — Mercedes-Benz, ZEEKR, MG, AION, and DEEPAL — including new models and test-drive vehicles, with more than 20 units available for customers to experience and own, along with special offers designed specifically for the event.
“Fast Auto Show is a comprehensive car buying and selling event that offers a wide selection of both new and used vehicles, together with special promotions that encourage purchasing decisions. It has attracted strong interest from customers seeking vehicles at the best value. Therefore, to strengthen sales in the third quarter, Primus Group is bringing vehicles from its portfolio to participate in Fast Auto Show Thailand 2025. This marks the first time that Primus Group has joined a roadshow booth under the name ‘Primus Group.’
“For this event, we have carefully selected new models from each brand, along with a variety of test-drive vehicles, totaling more than 20 units. Customers will be able to experience and own their preferred vehicles conveniently, with exclusive special offers from each brand available only during the event,” Mr. Jirapon said.
The vehicles showcased at Fast Auto Show Thailand 2025 by each brand are as follows:
1. Mercedes-Benz
Benz Primus is showcasing three latest models, including the Mercedes-Benz C220d AMG Line, a popular luxury sport sedan that combines exciting performance with full convenience features. The model is priced from THB 2,880,000 and comes with a maximum discount of THB 250,000.
The Mercedes-Benz E350 e AMG Premium, a stylish four-door sedan with a full AMG body styling package and plug-in hybrid technology, delivers both powerful performance and fuel efficiency. It is priced at THB 4,080,000 and comes with the StarFest2025 “The Hidden Season” offer, including a maximum discount of THB 60,000 and gift vouchers worth up to THB 100,000.
Lastly, the Mercedes-Benz GLC 350 e 4MATIC AMG Dynamic, a luxury SUV that offers a new travel experience with hybrid performance, is priced at THB 4,180,000. It comes with special gifts and offers, including a maximum discount of THB 390,000 and gift vouchers worth up to THB 100,000, available exclusively at the event.
For more information, contact Benz Primus, Ekkamai-Ramintra Expressway branch at 02 095 5555, or Pattaya branch at 038 051 5555.
2. ZEEKR
ZEEKR Primus is now accepting early reservations for customers seeking the ultimate electric vehicle experience with the ZEEKR 7X – The Next Level of Elegance. This premium electric vehicle features elegant design and advanced performance. Reservations are available now, with prices starting from THB 1.6 million for the Single Motor version with 19-inch wheels and THB 1.8 million for the Dual Motor version with 20-inch wheels. Four exterior colors are available, including White and Black with Black interior, Grey with Black interior, and Green with Purple-White interior.
ZEEKR Primus is also showcasing the ZEEKR 009 six-seat model, an ultra-luxury vehicle that offers first-class comfort and advanced innovation. It is priced at THB 3,159,000 and comes with special offers, including 0% interest for up to 60 months, free first-class insurance for three years, and a wallet charge card worth THB 10,000.
The ZEEKR X, a premium compact SUV designed for modern urban lifestyles, is priced from THB 1,199,000 and comes with 0% interest for 60 months and free first-class insurance.
These exclusive offers are available only during the event. For more information, contact ZEEKR Primus Ratchaphruek at 02 935 1555 or 085 959 9605.
3. MG
MG Primus is presenting the latest MG IM6, an SUV coupe distinguished by modern and elegant design, advanced innovation, and superior comfort. The model is offered with two premium packages.
The Premiere Package is available for the MG IM6 Premium at a special price of THB 1,299,900 or the Performance model at a special price of THB 1,699,900. Customers will receive free MG Shield first-class insurance with compulsory motor insurance for one year, worth THB 36,000.
The Prime Package is available for the MG IM6 Premium at THB 1,399,900 or the Performance model at THB 1,799,900. Customers will receive free MG Shield first-class insurance with compulsory motor insurance for two years, worth THB 72,000, and a free IM MAG HUB SET worth THB 17,380. Both packages also come with a special interest rate of only 1.99%, along with a lifetime warranty on the battery, motor, and electric drive control unit.
MG Primus is also showcasing the MG S5 EV, a 100% electric B-SUV designed to deliver a superior and enjoyable driving experience. Prices start from THB 719,900, with special offers including a 1.99% interest rate, first-class insurance, and free registration fee.
Another highlight is the New MG4 Electric, an exciting hatchback with a driving range of up to 540 kilometers, available in both two-wheel drive and four-wheel drive versions. Prices start from THB 569,900. For the New MG4 Model D, customers can enjoy a down payment starting from THB 9,999, along with a free full body kit and 18-inch alloy wheels.
For more information, contact MG Primus showrooms at six locations: Bangkok – Phetkasem 65 branch at 02 444 2333 and Bangna Km.5 branch at 02 745 9190; Chonburi – Bypass Chonburi branch at 038 111 555 and Pattaya Na Jomtien branch at 038 195 666; Chiang Mai – Maejo branch at 053 333 222 and Hang Dong branch at 053 447 999.
4. DEEPAL
DEEPAL Primus is presenting the latest DEEPAL S05, a mid-size SUV that stands out in its segment with luxury design, sleek styling, and futuristic technology. The model is available in both 100% BEV and REEV versions, with prices starting from THB 799,000. Customers will receive a special interest rate of 1.98%, free first-class insurance for one year, and a free home charger with installation.
Customers will also receive the DEEPAL Premium Care package, along with exclusive privileges for the first 3,000 customers, including special gifts worth more than THB 20,000. These include a HOVERAir X1 flying camera worth THB 15,990 and ceramic window film worth THB 5,000.
In addition, DEEPAL Primus is showcasing the adorable LUMIN, a mini EV city car designed for agile driving and the lifestyle of the new generation. Prices start from THB 499,000, with two special offers available. The first offer includes a cash discount of up to THB 100,000, first-class insurance, and compulsory motor insurance for one year. The second offer includes 0% interest, 25% down payment, 48-month installment period, free first-class insurance for one year, DEEPAL support of THB 3,000 per month for 12 months, and cashback of THB 13,000.
The S05 REEV is also available for test drives at the event. For more information, contact DEEPAL Primus Ramkhamhaeng branch at 02 374 1555 or Chonburi branch at 038 288 555.
5. AION
AION Primus is showcasing the latest AION UT, a five-door electric hatchback that is compact, agile for both city and out-of-town driving, and equipped with advanced performance and technology to suit the lifestyle of the new generation. Customers can enjoy a Limited Time Offer when purchasing the AION UT 420 Standard at a special price of only THB 499,900, reduced from the regular price of THB 519,900, or the AION UT 500 Premium at a special price of THB 649,900, reduced from the regular price of THB 669,900. Both models come with free in-car internet of 2 GB per month for two years.
AION Primus is also presenting the AION Y Plus, a 100% electric SUV with spacious interior dimensions and a distinctive driving experience. The model is available in two variants: AION Y Plus 410 Premium priced at THB 769,900 and AION Y Plus 490 Premium priced at THB 829,900. Customers purchasing the AION Y Plus 490 will receive a special offer of free driving support for one year.
Another highlight is the AION HYPTEC HT, a high-end electric vehicle with luxurious design and distinctive gull-wing doors, offering a superior cabin experience. The model is available in two variants: HYPTEC HT Premium and HYPTEC HT Luxury, with prices starting from THB 1,449,000. Customers will receive free interest with installment terms of up to 48 months, free first-class insurance and registration fee, as well as a home charger with installation, when booking and taking delivery by 30 July 2025.
For more information, contact AION Primus Amata Nakorn Chonburi Sriracha at 038 185 456.
Don’t miss Fast Auto Show Thailand 2025, held from 2–6 July 2025, from 10:00 a.m. to 9:00 p.m., at Booth A2, Primus Group, Bangkok International Trade & Exhibition Centre (BITEC), Bangna. Discover five leading brands — Mercedes-Benz, ZEEKR, AION, MG, and DEEPAL — together with exclusive offers available for only five days.