TOAVH Announces 3 Core Strategies Aiming to Cover Portfolio with 3 Car Brands

TOA Venture Holding makes a big move to automotive business, announcing 3 core strategies aiming to cover portfolio with 3 car brands. TOAVH recently invested 1.1 billion Thai Baht for its new premium Mercedes-Benz showroom, start operation in coming November.  

TOA Venture Holding Company Limited (TOAVH) is the entity which separate and distinct from TOA Group, a leader of decorative paint. The company was established by Mr. Nattavuth Tangkaravakoon. At present, he is the president of TOAVH. Today he holds the press conference to share public about TOAVH strategies to running three strong automotive brands, with total twelve showrooms. Those three brands consist of MG, SUZUKI and recently TOAVH was approved to be authorized dealer of luxury and premium brand like MERCEDES-BENZ. The company prepares to open a new showroom and full service centre on Praditmanutham road with an investment of 1,100 million Thai Baht. The showroom will start operation in November 2019. It will be run under three main strategies: FULL SERVICE, PROFESSIONAL TEAM and CUSTOMER SATISFACTION.

Nattavuth Tangkaravakoon, the president of TOAVH, said “We do paint business for more than 50 years. The products consist of decorative paint, commercial & industrial paints, automotive refinish paints. We also produce the material for car assembly plant, for example, safety belt, steering wheel, rust-proof paint, alloy wheel paint, sand paper and etc. As part of automotive industrial, we observe the high potential of Thailand automotive market, which ongoing upward growth. We started to expand investment to automotive dealer, since 2009, and continuously growing. First footprint in 2009 is Suzuki brand under iTOA Auto Sales Co.,Ltd. The cumulative sales from our four showrooms are nearly 20,000 units. Then, in 2014, we established Best Auto Sales Co.,Ltd. to take care of MG brand which now we have 7 showrooms for sales and services. Through all the years, we are number one of sales performance among nationwide MG dealers. We also were awarded the “MG 5 Star Award”, for our excellent dealership presented by SAIC Motor, MG headquarter in China for 3 years consecutively from 2017-2019. With the confidence and trust from our customers, these make us success as we are today.”

“In this year we are making our important footprint by stepping into the premium car brand, MERCEDES BENZ, named Primus Autohaus. We are one of 15 dealers from Overseas region which are selected by Daimler headquarter in Germany to be the prototype of new Mercedes-Benz retailer concept under “Choice of Overseas” program. This program is the collaboration of Primus Autohaus, Daimler, GRAFT: a design studio conceived as label for architecture, from Germany and FITCH from UK, the objective is to create the new architecture & design, digital media & contents, new format & structure including the new process & people aiming to response the customers’ journey from the beginning until the end. It will create totally new experience to our Mercedes-Benz customers” said Mr.Nattavuth.

Primus Autohaus is located in the high potential and prime residential area on Praditmanutham road with total 4 rai land plot area. It will offer products and services including Mercedes-Benz, Mercedes-AMG, the certified pre-owned car “Proven Exclusivity”, general repair service and also body repair & paint service. Primus Autohaus will start its full operation in November this year. Mr. Nattavuth also announces the 3 major strategies to run the automotive dealer business, 1) completion of service   2) Professional team   3) the most customer satisfaction.“I do believe that the highest of our customer satisfaction will support our sustainable growth in the long run” as we got the high trust from our customer proven by the highest sales performance and the award we received every year. We create the 3 core strategies start from the completion of service to respond our customer demand / requirement including sales & after sales services, body repair & paint service. 2nd strategy is to recruit the professional management and team to provide the good service to our customers. The 3rd important strategy is to set the highest customer satisfaction as whole company direction in order to align all operation from top management to all team members aiming to serve our customers with the best services.” said Mr. Nattavuth.

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