ZEEKR PRIMUS Wins Excellent Dealer Award
5 May 2026: ZEEKR PRIMUS has received the EXCELLENT DEALER AWARD, highlighting its excellence in comprehensive service and its ability to win the trust of premium customers in Thailand. The company is also preparing to expand its second branch in Chiang Mai Province to serve customers in the Northern region.
Nattavuth Tangkaravakoon, Chairman of Primus Group and TOA Venture Holding, stated that following the official opening of ZEEKR HOUSE PRIMUS Ratchaphruek in mid-March, ZEEKR PRIMUS has achieved another major milestone.
ZEEKR PRIMUS received the EXCELLENT DEALER AWARD at the GEELY AUTOMOBILE INTERNATIONAL CORPORATION 2025 award ceremony, held during the 2026 global dealer conference of GEELY AUTO GROUP in Hangzhou, People’s Republic of China.
“This award represents a great honor and the highest pride for everyone at ZEEKR PRIMUS. It reflects our dedication and commitment to continuously enhancing and maintaining the highest service standards. It also serves as a strong testament to the close collaboration between us as a dealer and our principal company, ZEEKR Thailand.
On this occasion, I would like to express my sincere appreciation to our principal company for its trust and confidence in the potential of ZEEKR PRIMUS to take care of our valued customers and to be part of building a strong foundation as one of Thailand’s leading automotive dealers, leading to recognition at the international level. Primus Group will continue to develop relentlessly in order to deliver the best possible experience to all of our customers.
Most importantly, ZEEKR PRIMUS has also been entrusted by ZEEKR Thailand to oversee sales and after-sales services for ZEEKR customers in the Northern region, specifically in Chiang Mai Province. The ZEEKR HOUSE PRIMUS Chiang Mai showroom and service center is expected to officially open in August this year,” Mr. Nattavuth said.
Jiraphon Rujiviphat, Managing Director of Primus Prestige Co., Ltd. and Primus Group, stated that, as an executive of ZEEKR PRIMUS, he was deeply honored that the company’s commitment to its operations has achieved tangible success, reflected through the EXCELLENT DEALER AWARD received at the global dealer conference of GEELY AUTO GROUP.