Primus Group Wins No. 1 Booking Awards for Four Leading Automotive Brands at Motor Expo
17 December 2025 — Primus Group reinforces its strength as a leading automotive dealer after sweeping the No. 1 highest booking awards in both corporate and individual categories from four leading brands at Motor Expo. The achievement reflects the confidence of Thai customers, as the group continues to move forward with special campaigns to deliver happiness during the year-end season.
Mr. Jirapol Rujivipat, Managing Director of companies under Primus Group, revealed that at Motor Expo 2025, recently held at Challenger Hall, IMPACT Muang Thong Thani, “Primus Group” achieved great success by receiving No. 1 highest booking awards as an automotive dealer in both corporate and individual categories from four leading automotive brands, namely Mercedes-Benz, MG, Zeekr, and Deepal.
This success reflects the strength and capability of the group’s sales consultant teams, who possess strong expertise and comprehensive product knowledge, together with efficient service standards and the high-quality standards of its showrooms and service centers. These factors have continued to build customer confidence and trust in “Primus Group,” leading to numerous awards received at this year’s Motor Expo.
In addition, the achievement was supported by strong cooperation and support from the parent companies of each brand, all of which have placed importance on expanding their presence in the domestic market through the launch of new products equipped with advanced technologies, as well as sales promotion campaigns that align with the current needs of the automotive market. These elements played an important role in the group’s success and recognition from all four automotive brands.
Mr. Jirapol said, “On behalf of the management team of Primus Group, I would like to express our sincere appreciation to all parent companies for their strong support in sales, as well as to all customers for their continued trust and support. Primus Group remains committed to enhancing the quality and standards of its services across every dimension in order to truly meet customer needs, while strengthening the automotive dealership business sustainably.”
At the same time, “Primus Group” has launched special year-end and New Year campaigns for customers interested in owning vehicles from Mercedes-Benz, MG, Zeekr, Deepal, and Aion. Customers can explore and test drive the latest models up close, while enjoying special offers such as special discounts, an additional 3% on-top discount, installment support of THB 100,000, 0% interest for up to 60 months, down payment starting from THB 8,888, free first-class insurance and compulsory motor insurance for up to 3 years, and Lifetime Warranty, among other privileges. Customers can meet sales consultants at showrooms and service centers under “Primus Group” across all five brands in Bangkok, Chonburi, and Chiang Mai only.